-Not very much to be honest. Or it depends on how you see it. We recorded the main part of the album during four busy days at Gothenburg Radiophonic Workshop in September last year. A few overdubs after that and then mixing with Frans "The Wiz" Hägglund in Stockholm. The writing part with this band is always a on going progress so what we have done after the recording of 'Electric Earth' is writing more material. I guess we could hit the studio today and record another album. That's the sweet part of having a band with four songwriters that can cooperate. So far at least sure hope it will stay that way!
2.You have a new album coming out in September, how would you describe the musical sound that is presented on the recording and also how does it differ from the stuff you have released in the past?
-If you have heard our earlier records I think you can tell that it's pretty obvious that we have a certain hang up for "not so very modern rock music" so to say and it's not in any way different with 'Electric Earth'.When we record we do it really simple. Some good microphones and preamps, flat eq, no nothing and straight onto tape and then The Wiz add some candy and magic when mixing. We started out working that way on our debut, main reason being lack of time, and found out that it was the way to do it for us. We’ve been doing it that way on all four albums. I guess the sound is similar on all the albums but the songs differ quite a bit more. We’ve been adding more air and dynamics and also turned down the aggressive nob a bit especially if you compare with our first album.
3.What are some of the lyrical topics and subjects the band explores with the newer music?
-Well, I guess the lyrics tend to deal with topics that concern us on a personal level, for example friends, love, our society today. On this album however there’s also a “dreamy quality” to the lyrics that I guess roots itself in the fact that we all like to escape reality every now and again, only this time we wanted to take the listener on that journey as well. So dream away…
4.What is the meaning and inspiration behind the name 'Gin Lady'?
-The actual meaning is super sad and depressing you know. You could easily walk into a Gin Lady in England in the mid eighteenth century that couldn't resist Mother's Ruin. Just another weird band name I guess. Me and Joakim was in a band called Gin Lady in the late 90s and we kind of recycled that name.
5.What are some of the best shows that the band has played over the years and also how would you describe your stage eprformance?
-I have to be honest with you. 'Electric Earth' is our fourth album and we have only done three proper shows. I know, it's insane and I have no good answer why we haven't done more shows. We get offers from clubs and festivals quite frequently but I guess the fact that we are spread out all over Sweden is the major issue. But can I promise you that we’re going to do a lot more shows this time around!
6.Do you have any touring or show plans once the new album is released?
-We do have touring plans. We gonna meet up for rehearsals very soon and start touring this fall.
7.The new album is coming out on 'Kozmik Artifactz', are you happy with the support that the label has giving you so far?
-Very happy indeed. They are true music lovers that work really hard to spread great rock music to the masses. As we all know it's hard these days but they are doing it great. They are super serious about their vinyl releases and don't miss out on any detail. When you get a 'Kozmik Artifacts' release in your hand it makes you happy. Good sounding vinyl and beautiful prints on thick foldout covers, none of this toilet paper covers that we are used to these days.
8.On a worldwide elvel how has the feedback been to your recordings by fans of hard music?
-Good I guess. I mean we’re not a stoner or a doom band but I haven't heard any complaints and I take that as a good sign. We'll see what the feedback will be on 'Electric Earth'.
9.Where do you see the band heading into musically during the future?
-The main reason we are doing this is to make music that we really like. Albums that you want to find in your own collection. No compromises. The kind of music we are making is the kind that we have been listening to the last 30 years or so, since we were little boys. We are the same boys today just a bit bigger, slower and smellier so I would be surprised if the next album is very different. But you never know.
10.What are some of the bands or musical styles that have had an infleunce on your newer music and also what are you listening to nowadays?
-We all listen to a lot of different music and we all have different favourite bands but for some reason we found our sound and song writing immediately when we got together. We never really talked about what we wanted to sound like and I think that's the beautiful part with it. What we all have in common though is the love for rock music from the 60s and 70s. I don't think that came as a surprise.
11.What are some of your non musical interests?
-I don't know if we have any other interests actually. We all play with other bands as well so there is a lot of music in our lives. Some of us are into long distance running. Some of us are family fathers.
12.Before we wrap up this interview, do you have any final words or thoughts?
-Well, you always hope that people will like the new album but hey if not, no need to worry; there is tons of great music out there.